2022 WRLA Building & Hardware Showcase

SPECIAL PROJECT / SHOWCASE CAMPAIGN

Project Detail

The 2022 WRLA Building & Hardware Showcase is an annual tradeshow that WRLA hosts every January. It’s an event that gathers members of WRLA and people in the building industry to allow them to reflect on the past year, catch up, and learn what’s new in the industry.

The design needed to be applied to a variety of applications, including showcase mobile app, series of social media posts, print publications, signage designs, and other advertising materials.

My Concept

The theme of the 2022 WRLA showcase is developed upon the idea of connecting the building industry. As the tradeshow of 2021 moved to an online platform due to Covid-19, WRLA wants people to come to the 2022 WRLA trade show in person and have a real-life connection.

The design of the theme is futuristic yet timeless. Overall, the design illustrates WRLA’s ambition to bring members together. The glamorous design of this piece uses WRLA’s primary colours to signify the idea that WRLA will help them move forward. The graphic elements, different sizes of octagons, represent diverse members of the building industry. They spin, twist, and bond with each other to become bigger and stronger. Furthermore, the track that they are reeling on is an outlined rendering of two tree rings. As lumber retailing was the foundation of WRLA, it is essential to remember our past and at the same time continue to change and elevate for a better future.

Tools

Illustrator, Photoshop, InDesign